Mevius Option Purple Review: Why So Many Aussies Reach for This Cigarette
Looking for something that isn’t just the same old cigarette? If you hang around Aussie smokers, Mevius Option Purple probably comes up a lot. There’s a reason—it’s not just another smoke. This one blends a classic, smooth tobacco with a little flavor-capsule trick in the filter. Give it a squeeze, and your cigarette shifts to a sweet, fruity vibe. It’s an easy way to snap out of your usual cigarette routine.
So, is it really worth all the fuss?
Let’s break down what makes Mevius Option Purple stand out—how it tastes, burns, feels in your hand, and how it compares to other Mevius options. Maybe you’re thinking about trying it, or you just want to know if it lives up to the talk. Either way, this covers what actually matters.
1.0 What’s Up With Mevius Option Purple?
Mevius is a big name worldwide, mostly thanks to their smooth Japanese cigarettes. They don’t knock you over with harshness. The Option series, though, was their way to mix things up with flavor capsules. The cool part? You don’t have to pick between a plain or a flavored smoke ahead of time—you decide mid-cigarette. Light up, take a few puffs, and if you want a change, just crush the capsule for a splash of fruit and menthol.
That's probably why these are catching on. There’s a choice built in, and the Option Purple wins points for its berry flavor with a refreshing edge.
1.0 How’s Option Purple Different?
The cool bit is, you get two smokes in one. At first, you just get smooth, balanced tobacco. Squeeze the capsule, and suddenly a fruity wave and gentle chill rolls in. Pop it at the start, pop it halfway through—totally your call.
1.1 How Does This Capsule Thing Actually Work?
Inside the filter, there’s a little purple bead sitting in there. When you squeeze it, it cracks open and releases an oil that flavors your smoke as you inhale. Some people wait until they’re halfway done, others crush it immediately. Either way, it keeps things interesting—you’re basically in control from start to finish.
1.2 Tobacco Blend and Quality
Mevius knows how to blend their tobacco. It’s smooth, nothing harsh about it, with a dash of earthiness and sweetness. You could smoke it plain and still enjoy it. When you add the capsule, that berry flavor just slots in. It doesn’t feel forced or fake—it just clicks.
2.0 First Look: Packaging
You can tell right away this is Mevius trying to look fancy. The box feels smooth, with clean white and purple touches—not tacky, just nice. Inside, the cigarettes look well put together and you can spot the spot in the filter where the capsule sits.
3.0 Flavor Breakdown
3.1 Before You Crush It
Smoke it straight, and you’re getting mellow, lightly sweet tobacco with a warm roasted note. It’s not rough or bitter. If you like the taste of tobacco itself, you’ll like this part.
3.2 After Popping the Capsule
As soon as you crush that capsule, everything changes up. There’s a fruity punch—mostly berries, maybe a hint of grape—and a cool minty hit in the background. It never gets too sweet, and the strong tobacco taste doesn’t go away entirely; it’s more like the berry and coolness slip in alongside it.
3.3 Aftertaste & Sweetness
The sweetness feels natural, not sugary or fake. When you're done, there’s a light berry finish—but nothing cloying.
3.4 Strength
Mevius Option Purple sits in the mild-to-medium camp. It’s got enough nicotine to keep regular smokers interested, but it won’t knock out newcomers. The throat hit is gentle, way softer than stronger "full flavor" brands.
3.5 Is It Good for Everyday Smoking?
A lot of people use these daily. The base flavor never really gets old, and the option to pop that capsule whenever you want keeps things fresh. You could smoke three in a row and still find something new in the last puff.
4.0 Who’ll Enjoy Mevius Option Purple?
- Folks who want a gentle, easy smoke
- Anyone into fruity flavors or flavor capsules
- Those who like a little bit of cooling but aren’t into straight menthol
- People who appreciate a bit of Japanese style in their cigarettes
4.1 Burn and Draw
No major complaints for either. They burn pretty evenly, the ash holds together, and the filter gives a nice, easy draw whether you break the capsule or not. No clogging or weird resistance.
4.2 Smoke Production
You get a good amount of smoke—not thin, not a cloud machine. It feels right, with a nice, clean scent that matches the taste.
5.0 Comparing to Other Mevius Cigarettes
5.1 Option Purple vs. Mevius Original
- Option Purple: Fruity flavor capsule, mild cooling, mix-and-match flavor
- Original: Straight tobacco, no capsule, totally classic
So if you just want tobacco with nothing fancy—go Original. If you want something different, Option Purple is probably more fun.
5.2 Option Purple vs. Mevius Wind Blue
- Wind Blue: Stronger cooling, more mint/menthol, not much fruit
- Option Purple: Sweeter, fruitier, just a touch of chill
6.0 Aussie Smokers’ Thoughts
Aussie smokers love a quality smoke with a twist. Mevius Option Purple fits right in: smooth base, solid construction, berry capsule for variety, sharp packaging, and you can switch up the flavor whenever. It’s just a simple, clever way to stand out.
Pros
- Really smooth, easy experience
- Berry flavor actually tastes good
- Box and smokes look sharp
- Burns evenly, smooth draw
- You control the flavor hit
Cons
- If you’re a die-hard traditionalist, skip the flavor
- Sometimes pricier or tricky to find
7.0 Where Do You Buy These in Australia?
You’ll have to hunt around specialty shops or order from importers. Watch out for fakes or old stock—bad packaging or stale cigarettes kill the whole thing. Make sure the pack looks sharp and the flavors are fresh.
7.1 Storage Tips
Keep ‘em cool and dry, away from sunlight or the hot car. Don’t open the pack until you’re ready, or you might lose the freshness and the capsule might get weird.
The Verdict
Mevius Option Purple actually earns its reputation. When you desire it, you get a blast of fruity sweetness along with traditional, delicate tobacco. The pack looks and feels premium, the draw is smooth, and the flavor change-up is honestly a lot of fun. If you’re bored of regular cigarettes or just want to try something that gives you options, these are worth a go. If you’re super old-school, you’ll probably skip it. But if you want to mix things up, Option Purple stands out from the pack.
FAQ
1 What does Mevius Option Purple taste like?
Plain, it’s mild and smooth. Pop the capsule for a sweet berry kick and a cool finish.
2 Is Mevius Option Purple strong?
It’s mild to medium—easy for newcomers, still satisfying for regulars.
3 Do I have to crush the capsule?
No, it’s completely up to you. Smoke it plain or pop it mid-way through—your choice.
4 Why do Aussies like it?
Quality base tobacco, the novelty of the capsule, and a clean, refreshing twist that most cigarettes don’t have.
5 How should I store Mevius Option Purple?
Keep them somewhere cool and dry—out of the sun, away from heat—to keep both the tobacco and that flavor capsule fresh.
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